I think action is a lot more important than awareness.
I don’t really believe that a single sentance can some up all the complications of war and profit and intention and emotion that surround the KONY 2012 campaign. So I have written two more in depth articles.
Most of all, I encourage you all to do your own research, and help in whichever way you feel best after concluding that research.
Some of the articles I read and found useful:
Philolzophy’s brief explination to keep people in the loop.
The Washington Post: Invisible Children responds to criticism about ‘Stop Kony’ campaign
Neil Gaiman reblogs captainjhwatson’s list of links and statistics
Invisible Children’s response to critique of their KONY 2012 Campaign
Foreign Affairs: Obama Takes on the LRA (About previous attempt of millitary intervention)
The Charity Navigator page for Invisible Children
Hank and John Green’s opinions on Kony
An article that brings attention to the pro war stance of Invisible Children (very well sourced)
Alternative Press article focusing on IC’s policies and monetary distribution
Of coures, there are many, many other opinions and sources out there. These are just some I found useful.